I Want It – Creating Smart Teen Consumers

July 9, 2011 by Leave a Comment
iPod-like turquoise icon 

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For not having any jobs, teenagers sure do have a heap of money to spend. It’s part of the lifestyle. Teens want the newest and latest thing. If it’s in fashion, they want it. Parents are still in awe that the iPod can hold 2,000 songs when all they had were cassettes and CDs. But teens know the new mp3 players can hold 6,000 songs, album art and music videos and they want it now.  How do you get teens to control their consumer wants and get off the impulse buying treadmill?

  1. You need to accept the fact that there will be fads you don’t understand but that are a live or die must for teens. The more you fight back with “no” and refusals, they are going to want it that much more.
  2. Teens and their peers are all about pop culture and fashion trends. Marketers know they are out there and spend millions of dollars to get their attention and try to become the next trend. It’s hard to compete. The best thing to do is remind them of previous trends they were into but have moved on from. It will teach them that trends are fleeting and fashion fades.
  3. Meet them halfway. Concert tickets with backstage passes to the latest teen singing sensation might strain your finances, but letting them get the album and a DVD of the concert is well within the budget.

Enjoy the ride. They are only young once.

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Filed Under: Milestones, Teenage Consumers Tagged With: , ,

Teenage Rebellion – Why it’s Good

July 8, 2011 by Leave a Comment
Two adolescent couples at the 2009 Western Ida... 

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They come from every race, ethnicity and socioeconomic class…teenagers. Teens like all children test their boundaries. What scares some parents is the way some teens choose to express themselves as they test these boundaries. But it’s not as bad as it seems. Cultural norms of today such as rock and roll, long hair for boys and even girls wearing pants, all started as a form of teenage rebellion.

A teen’s world is very controlled. They are told what to do, what to eat, when to sleep and so on. Education is their main focus and school is their social center. Everything they experience is often as a part of a group. This is especially true in pop culture and fashion trends. They are constantly bombarded by friends, family and media regarding what they should like, music and movies they need to experience and how they are supposed to feel.

Rebellion is a natural response to all the pressure. Rebellion isn’t always a bad thing. Changes in clothes, hairstyle, piercings and musical tastes are normal responses. Rebellion is often just an attempt of teens trying to define themselves.

Unless your teen goes down a path of drugs, alcohol and crime, you should accept the rebellion as a rite of passage. Show you teen you care about them and respect their choices. Encourage their experimentation and try to find common ground. Mostly try to remember when you were that age.

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Filed Under: Teen Lifestyle, Teenage Consumers Tagged With: , ,

The First Job – A Teenage Right of Passage

July 7, 2011 by Leave a Comment
Kiosk Fast food kiosk, Den Haag central station 

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A kid’s life is easy. No responsibilities and no worries, just carefree summer days. But as kids grow older and start to follow the latest pop culture trends life tends to get a bit more complicated. The latest fashions and gadgets are expensive toys and most parents can’t or won’t buy everything the teens want. To support their lifestyle and increase finances, many teens turn to part-time jobs.

A teen’s first job is usually a hard lesson in reality. They may see their parent’s jobs in nice offices with a comfortable atmosphere and expect to find something similar. Typical teen jobs such as in fast food, retail and warehouses are anything but relaxing. They are often stressful service jobs that require as much sweat equity as they do mental acuity. With consistent consumer wants bubbling all the time, most teens rise to the occasion and become excellent workers.

Experiencing a first job is a huge leap a teen’s personal development. The job starts to become less about the paycheck and more about learning value in doing good work they can be proud of.  Skills learned on the first job can become life lessons for teens as they use their experiences in future work and education situations.

The first job of a teen can teach them more about patience, responsibility, self-worth and interpersonal relationships than they would ever learn in a classroom.

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Filed Under: Personal Development, Teen Lifestyle Tagged With: , ,